With a strong advisory board we are making sports rules easier for everyone.


David Yorke, CEO

* David is an award winning cinematographer / producer / director with over 35 years of motion picture and television production experience.

* Working with CBS, NBC and VIZ News during international conflict zones, he has filmed many major local and international news events. David has been a DOP on many features, TV and documentaries as well as executive produced and developed distribution strategies for many producers and production companies.

* David launched the New Media department at HYPN, Canada’s largest independent media management firm.

* David is not only an avid baseball fan but is an expert with over 20 years umpiring experience at the college and senior ranks of baseball.


David Harrison, Chairman of the Board

* Chairman – PHD Canada (formerly Harrison, Young, Pesonen & Newell (HYPN)). David was the founding President of HYPN Media Management.

* He is an investor and is currently on the board of several early stage private companies.

* Prior to 1979, he was Senior Vice President, Intermart Inc., the holding company for MacLaren Advertising and other communication related subsidiaries

Andy Dolich, Advisor

Andrew Bruce “Andy” Dolich is an American sports executive, and currently operates a sports consultancy, Dolich & Associates, in Los Altos, California. Dolich has more than three decades of experience in the professional sports industry, including executive positions in the NFL, NBA, NHL and MLB.


Larry McDonough, Advisor

* Product Management Lead, VM Ware, Palo Alto Ca. – over 20 years experience building and managing award winning platform products for companies including BlackBerry, Sun Microsystems, Silicon Graphics, Walt Disney Studios, and NASA.

* Frequent Silicon Valley speaker and panelist covering Mobile Payments & Monetization, NFC, HTML5/Native/Hybrid apps, Home Automation & IoT, Enterprise Development, Security, Mobile Cloud Services, and Gaming.

* BS in Computer Science from U.C. Riverside, and an MBA from the Anderson Graduate School of Management at UCLA.

Franklin Carter, Advisor / Strategy

* William A. Donan Clinical Professor of Marketing at Pennsylvania State University, and faculty advisor to the Penn State Marketing Association

* Formerly the James T. Kane Faculty Fellow and Assistant Professor of Marketing at Lehigh University

* Ph.D., Marketing Science, Carnegie Mellon University