With a strong management team we are making sports rules easier for everyone.

The Founders


David Yorke

* David is an award winning cinematographer / producer / director with over 35 years of motion picture and television production experience.

* Working with CBS, NBC and VIZ News during international conflict zones, he has filmed many major local and international news events. David has been a DOP on many features, TV and documentaries as well as executive produced and developed distribution strategies for many producers and production companies.

* David launched the New Media department at HYPN, Canada’s largest independent media management firm.

* David is not only an avid baseball fan but is an expert with over 20 years umpiring experience at the college and senior ranks of baseball.


David Harrison

* Chairman – PHD Canada (formerly Harrison, Young, Pesonen & Newell (HYPN)). David was the founding President of HYPN Media Management.

* He is an investor and is currently on the board of several early stage private companies.

* Prior to 1979, he was Senior Vice President, Intermart Inc., the holding company for MacLaren Advertising and other communication related subsidiaries

Technology Team


Larry McDonough, Advisor

* Product Management Lead, VM Ware, Palo Alto Ca. – over 20 years experience building and managing award winning platform products for companies including BlackBerry, Sun Microsystems, Silicon Graphics, Walt Disney Studios, and NASA.

* Frequent Silicon Valley speaker and panelist covering Mobile Payments & Monetization, NFC, HTML5/Native/Hybrid apps, Home Automation & IoT, Enterprise Development, Security, Mobile Cloud Services, and Gaming.

* BS in Computer Science from U.C. Riverside, and an MBA from the Anderson Graduate School of Management at UCLA.

Eyal Katz, CTO / Developer

* Co-founded Giant Step, an award-winning digital agency

* B.Sc. in Software Engineering from the University of Toronto

* 15+ years experience designing software architecture, interfaces, and developing applications for over 50 clients ranging from start-ups to major international brands.


Gil Katz, Designer / Developer

* Co-founded Giant Step, an award-winning digital agency

* Hon.B.Sc. in Mathematics and Interactive Media Design from the University of Toronto

* Experience working for AGF Funds, CIBC, and Ontario Power Generation in database development and marketing

* 10+ years experience creating digital marketing campaigns and online applications for over 50 clients ranging from start-ups to major international brands.

Marketing Team

Franklin Carter, Advisor / Strategy

* William A. Donan Clinical Professor of Marketing at Pennsylvania State University, and faculty advisor to the Penn State Marketing Association

* Formerly the James T. Kane Faculty Fellow and Assistant Professor of Marketing at Lehigh University

* Ph.D., Marketing Science, Carnegie Mellon University