With a strong management team we are making sports rules easier for everyone.

The Founders


David Yorke

* David is an award winning cinematographer / producer / director with over 35 years of motion picture and television production experience.

* Working with CBS, NBC and VIZ News during international conflict zones, he has filmed many major local and international news events. David has been a DOP on many features, TV and documentaries as well as executive produced and developed distribution strategies for many producers and production companies.

* David launched the New Media department at HYPN, Canada’s largest independent media management firm.

* David is not only an avid baseball fan but is an expert with over 20 years umpiring experience at the college and senior ranks of baseball.


David Harrison

* Chairman – PHD Canada (formerly Harrison, Young, Pesonen & Newell (HYPN)). David was the founding President of HYPN Media Management.

* He is an investor and is currently on the board of several early stage private companies.

* Prior to 1979, he was Senior Vice President, Intermart Inc., the holding company for MacLaren Advertising and other communication related subsidiaries

Technology Team


Larry McDonough, Advisor

* Director of Product, Ecosystem at Procore Technologies – over 20 years experience building and managing award winning platform products for companies including BlackBerry, Sun Microsystems, Silicon Graphics, Walt Disney Studios, VMware and NASA.

* Frequent Silicon Valley speaker and panelist covering Mobile Payments & Monetization, NFC, HTML5/Native/Hybrid apps, Home Automation & IoT, Enterprise Development, Security, Mobile Cloud Services, and Gaming.

* BS in Computer Science from U.C. Riverside, and an MBA from the Anderson Graduate School of Management at UCLA.

Eyal Katz, CTO Consumer Engineering

* Co-founded Giant Step, an award-winning digital agency

* B.Sc. in Software Engineering from the University of Toronto

* 15+ years experience designing software architecture, interfaces, and developing applications for over 50 clients ranging from start-ups to major international brands.


Gil Katz, Designer / Developer

* Co-founded Giant Step, an award-winning digital agency

* Hon.B.Sc. in Mathematics and Interactive Media Design from the University of Toronto

* Experience working for AGF Funds, CIBC, and Ontario Power Generation in database development and marketing

* 10+ years experience creating digital marketing campaigns and online applications for over 50 clients ranging from start-ups to major international brands.

Pavel Petroshenko, Advisor on Enterprise engineering and development

* Pavel has over 15 years of software development leadership in multiple projects including Hotspot Java Virtual Machine implementation for mobile and embedded devices, cloud services implementation at Oracle, live communication platform at his own startup, an educational fundraising platform for the US/UK, secure connectivity platform for IoT at Electric Imp, etc.

* Entrepreneur, Active contributor to Apache Community Projects, a frequent speaker on Computer Science Conferences covering Java, Embedded, Mobile and IoT software platforms and applications development.

* MS in Computer Science, Saint-Petersburg ITMO University, Russia.

Marketing Team

Franklin Carter, Advisor / Strategy

* William A. Donan Clinical Professor of Marketing at Pennsylvania State University, and faculty advisor to the Penn State Marketing Association

* Formerly the James T. Kane Faculty Fellow and Assistant Professor of Marketing at Lehigh University

* Ph.D., Marketing Science, Carnegie Mellon University

Andy Dolich, Advisor

Andrew Bruce “Andy” Dolich is an American sports executive, and currently operates a sports consultancy, Dolich & Associates, in Los Altos, California. Dolich has more than three decades of experience in the professional sports industry, including executive positions in the NFL, NBA, NHL and MLB.

Erik Grosman, Director of Social Engagement Strategy

Erik has spent his entire career working in the sports industry as a media relations and communications professional. He began his career working in the Toronto Blue Jays media relations department that spanned over 15 seasons from 2002-2017. During his time with the Blue Jays, Erik developed and built solid working relationships with the Toronto and North American media while handling PR duties such as writing press materials and dealing with and setting up interviews for the players, managers/coaches and front office executives.